Membangun EMPLOYER BRANDING perlu pemimpin yang baik.

Leadership

Employer branding needs good leadership

Build employer brand leadership capabilities in your company

The role of an employer brand manager is increasing in scope as the discipline evolves. As the line between the role of human resource, marketing and communication professionals in talent attraction and retention continues to blur, employer brand managers are being empowered to deliver responsibilities from all three functions.

Employer Brand Leadership Capability Framework^TM
To assist employer brand leaders to better manage their cross functional responsibilities I developed the Employer Brand Leadership Capability Framework^TM to ensure a consistent approach to employer brand management. (see figure 1).

Figure 1: Employer Brand Leadership Capability Framework^TM

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